Car interior with a blue Fortunate Sun Hidey towel hung with suction cups over the window acting as a privacy screen, with the beach visible through the window.

Our
Story

Born from sand, sweat and saturday sports.

As an active Aussie family who lives outdoors—whether at the beach, on the field, or off-grid—we needed a simple, private way to change and clean up, without the fuss or awkwardness.

Hidey was born from a humble prototype we whipped up for our own use: a towel that could attach to the car and create an instant, portable private space wherever we were.

Sketches, images and fabric hanging on a wall which shows the designs on the Hidey towel by Fortunate Sun.
Fabric swatches on a table next to a book of product sketches of the Hidey towel by Fortunate Sun with glasses sitting on the top.
6 Hidey Towel's by Fortunate Sun laid out on a table
Fortunate San Hidey towel kit with accessories on a wooden surface

No drop-shippers here, just true-blue aussie design

The Hidey® was proudly custom-designed right here in Brisbane by local industrial designers and textile experts. You won't find it on generic marketplaces or from overseas sellers—every element of this product and brand was developed in Queensland. From concept to creation, we've kept it local, partnering with small businesses to bring this unique idea to life and support our community in the process.

Fortunate Sun HIdey product set including a blue travel case, white towel, and blue attachments on a beige background